Communication and fundraising

Our Communication and Education Strategy for Social Transformation aims for integration and obtaining social support of our Anesvad project.

Ethical communication framework

Our communication is based on our mission to fight Neglected Tropical Diseases (NTD) in Sub-Saharan Africa from a Human Rights perspective and in coherence with the Primary Health Care strategy (PHCS).

Anesvad’s communication is aligned with the rules and principles of solidarity, resource sharing and participation of southern actors, contained in the European, Spanish and Basque Codes of Conduct regarding images and messages.

Images have a vital role in helping to create awareness about the most forgotten people and the drama of Neglected Tropical Diseases and help us give life to our work. However, collecting images can be harmful if not done with a high ethical standard, and could even be offensive if intrusive, inexact or manipulated. The use of images can also be counterproductive if they are reproduced in an inappropriate manner. The images we choose must display a true and precise depiction of how people live. Authenticity is key for maintaining our reputation.

Being an organisation focused on people, we must do everything possible to guarantee that we treat people with dignity and respect, and this applies to all aspects of the collection and reproduction of images. When we take images, we must provide clear information on why we want to take the image of a person and explain to the person that it is their right to refuse to participate. People should feel comfortable with the process and happy that their images are taken and used. When reproducing images, we must ensure that the images published represent the essence of Anesvad.

Consequently, our communication will be focused on:

• Promoting a critical and solidary vision the reality of the world, encouraging reflexion, in contrast to charity limited to guilt.

• Promoting a greater understanding of the obstacles that hinder Human Development.

• Transmitting the diversity of situations that characterise the countries where we work.

• Highlighting the dimension of interdependence and the notion of co-responsibility in bad development.

• Prioritizing the testimonies of interested people on interpretations of third parties.

• Highlighting the capacity of people to look after themselves.

• Moving own efforts and the progress carried out.

In addition, our communication will avoid:

• Images that generalize and hide diversity.

• Catastrophic or idyllic images.

• Accusatory images.

• Images that establish the superiority of the North.

• Miserable and/or paternalistic images.

• Discrimination of any kind.

Our communications ethical framework is based on the codes of image and conduct of the NGO Coordinator of Spain (CONGDE), of the Development NGO Coordinator of the Basque Country and of the Spanish Fundraising Association (AEFr).



  • Ongd
  • aecid
  • Diploma a la gestión avanzada
  • Ong acreditada
  • Global Goals